I’m a Product Marketing Manager with five years of experience in B2B2C tech, where I’ve led go-to-market strategies, built sales enablement content, and partnered cross-functionally to drive revenue growth. I started my career as a Product Marketing Analyst and worked my way up—gaining hands-on experience in positioning, customer research, and competitive analysis.

What drives me is the ability to turn complex, mission-driven products into clear, compelling stories that resonate with both internal teams and customers. Outside of product marketing, I love helping small businesses scale through thoughtful brand and content strategy—building marketing platforms that grow with intention.

Reach out to me at surabhisingh221@gmail.com or set up a call with me here.

At Optum (UnitedHealth Group), I led messaging efforts to help simplify the highly technical and often confusing landscape of pharmacy benefits for both patients and employer clients. The existing communications lacked clarity and often failed to resonate with end users, which negatively impacted member engagement and satisfaction. To address this, I partnered closely with product managers, designers, and operations leads to thoroughly understand the offerings and translate them into digestible, value-driven language. I developed a suite of sales enablement collateral, client onboarding guides, and external-facing messaging templates designed to help employers communicate more effectively with their plan members. As a result, we improved clarity in communications sent to over 4 million members, saw a measurable uptick in email engagement, and enhanced the onboarding experience for employer groups across various health plans.

At Verbit, I helped spearhead the launch of an Internal Sales Interface to solve a major internal challenge: sales reps were working across disjointed systems and lacked a centralized platform to track pipeline, deals, and customer insights. Recognizing the impact this had on productivity and deal velocity, I collaborated cross-functionally with the product, sales, and engineering teams to design a user-friendly solution. I contributed to scoping feature requirements, mapping out sales workflows, and guiding interface structure based on user feedback. Additionally, I developed training materials and positioned the platform internally to drive adoption. This initiative led to stronger alignment between departments, faster onboarding for new sales hires, and a more streamlined, data-driven sales process that ultimately enhanced the customer experience.

Beyond internal tools, I also led Go-To-Market (GTM) strategy development at Verbit, particularly focused on verticals like education, legal, and enterprise. Each product launch required tight coordination between product marketing, sales, product, and customer success to ensure alignment and effective execution. I conducted competitive research, built buyer personas, crafted positioning frameworks, and created targeted sales enablement kits for each segment. I also worked with revenue teams to roll out these assets through training and activation sessions. The result was a noticeable improvement in GTM velocity, increased adoption rates for new features and products, and more cohesive messaging across all touchpoints, helping to accelerate pipeline growth and improve win rates.

At Veriklick, I led a major initiative to revamp the company’s underperforming product pages. These pages weren’t effectively communicating value to target users, and engagement metrics showed high bounce rates and low conversion. To address this, I conducted in-depth user and market research to understand customer priorities and pain points. I then rewrote the copy to be benefit-led and action-oriented, and partnered with designers to improve page structure and visual hierarchy. A/B testing was implemented to refine the messaging and layout further. As a result, we saw a significant increase in time on page, lead form submissions, and overall lead quality, turning the product pages into high-performing marketing assets that contributed directly to business growth.