At Verbit, I led the go-to-market strategy for Media Live, addressing the high cost and inefficiency of manual captioning in local media. I positioned the product as an affordable, real-time ASR solution, creating messaging and collateral that emphasized accuracy, cost savings, and seamless integration. By aligning cross-functional teams, implementing demo trials, and developing sales enablement tools, we achieved 200% adoption growth and reduced customer onboarding time by 40%

At VeriKlick, I spearheaded the development of a cohesive suite of sales and marketing materials to position our digital interview solution effectively. I crafted a compelling one-pager highlighting VeriKlick’s key features and benefits, an internal troubleshooting guide to support customer success teams, a comprehensive comparison chart to benchmark VeriKlick against leading video platforms, and a co-branded PowerPoint deck that showcased our collaboration with MetLife. This targeted content enabled sales, marketing, and customer success teams to deliver consistent messaging, reinforce value propositions, and effectively engage prospects and partners across multiple channels.